When Should You Open An eBay Store

by Tristen & Amy OBrien on March 20, 2012

You work really hard on eBay, and you are trying to switch from a casual seller to a business seller.  Does that mean you have to open a store?  That’s a question I receive all of the time.  It seems as if it is a natural progression in your eBay career to open up an eBay store.  To make a wise decision you need to know all of the facts.

For me personally, I love an eBay store.  I understand the value that it brings to my business, but it may not be right for everyone.  Lets take a look at some key points to consider.

  1. eBay has a great tool that can help you in your decision.  It’s called the Store Fee Illustrator, and it has you insert some basic information.  It wants to know how many listings you do a month, how many pictures, and so on.  It then will calculate if a store will save you money!  You can find that free tool HERE
  2. With that said, a store does come with a cost.  You have your choice between three different store types.  They are: Basic – $15.95, Premium – $49.95, and Anchor – $299.95 per month.
  3. Obviously with a paid monthly fee, a store will provide you with extra money saving features.  The fee for the fixed price alone, is over a 50 % savings.  It’s only $.20 for the basic and $.03 for the Anchor!
  4. Other savings and features include: Free Picture Pack – You can upload up to 12 pictures, supersize the pictures, and have the zoom feature on all listings for free.  You get 7 day a week customer support. You will be able to customize your store with different pages and categories, so its easier for buyers to find more items.  You get your own web address.
  5. Another great feature is the Markdown Manager.  This allows you to mark down 250 listings per day to attract more buyers!
  6. One of my favorite tools is the Vacation Hold.  This allows you to put your listings and store “on hold” while you are away

Those are some of my favorite tools that an eBay Store can get you but there is more.  You can check out eBay’s Store Subscription page HERE.  So is a store right for you?  That can only be answered by the person who is running your business, YOU.  In most cases it is beneficial to open an eBay Store, but not always.

If you are a casual seller, eBay allows you to list 50 items for free each month.  Maybe that works for you, but you should know that eBay runs specials all of the time.  Currently eBay is running a special where Stores can list for free until the end of the month, as seen HERE.

If you are transitioning out of casual selling and into a business seller, then I think it’s worth looking at.  I for one, and a huge picture person, so the cost savings alone with pictures was worth it for me. The good thing is, you can close your store at anytime, so don’t worry about losing money with the $15 fee!  I recomend giving it a try and see what you think!

For more tips and tricks, check out The Keys to a Successful eBay Business HERE

Also, don’t forget to check out the Forum Page to talk with other eBayer’s and ask questions found HERE

{ 14 comments… read them below or add one }

Jen March 20, 2012 at 8:42 am

Thanks for the information. I already have a store, but I didn’t know about all of the features you pointed out. I am going to go back and make sure I am utilizing all of the features!


Michael Wynne March 20, 2012 at 8:51 am

I ask myself this a lot. Am I ready for a store? One major thing that always crosses my mind is do people find your listings if they are in your store? I mean, do my listings show up when people search?


Tristen OBrien March 20, 2012 at 8:55 am

Yes they sure do. When you create a listing it gets added to your store, and it can be easily found when people search.


Michael Wynne March 20, 2012 at 9:26 am

Thanks Tristen, I wasn’t too sure. I think I will work on this today. I always appreciate your replies!


bobby March 20, 2012 at 10:30 am

I started selling pre-owned Polo Shirts 2 months ago. I have 65 listings some auctions some fixed. I sold 25 last week and will pass that this week. I am sure I want a store and think it is time to get one. My problem is I am not good with a computer, can’t type, don’t understand programs and systems ( mybe I’m to old, 51). I have a large inventory source , I think I couls list 200-300 a month and not run out. I have read about the mentor program you offer, just don’t know if your ready for that much hand holding. Almost ever thing I have learned I got from this site.
Thank You so much


Mike March 20, 2012 at 12:15 pm

A partnership might be right for you Bobby. You handle the inventory purchasing, photographing and shipping and allow your partner to handle to the listings and bookkeeping, etc…

If you are interested in discussing the matter, drop me line: mike.finneran at gmail dot com


Erika March 20, 2012 at 1:02 pm

Mike that is not good advice since he may not live by you. Bobby you should look into have a certified Ebay trading assistant help you. Basically you supply the inventory and they will sell it for you for a fee.


Mike March 20, 2012 at 1:35 pm

Hi Erika,

It was simply an offer to discuss his business one on one. Nothing more. Tristen has closed the mentor program for now and I thought I could be assistance in reviewing his options. A trading assistant could be an ideal match for Bobby.



Karen March 20, 2012 at 1:04 pm

I second the trading assistant idea. It can be found on Ebay website under the selling tab. They will hook you up with someone in your area.


Tristen OBrien March 20, 2012 at 1:13 pm

Bobby, 51 is NOT old! I think a store would be great for you. I would love to have you in the mentor program, and I think you would be up and running in no time :). Also Karen is right, a trading assistant is a good option, however they do take a percentage if your sale. I believe in you, Bobby. It already seems as if you are on your way to success!


bobby March 20, 2012 at 6:13 pm

Thanks Tristen, I will take you up on that offer and join the mentor program on the 31st of this month,( my pension check comes then) I am really looking forward to growing my new buss.
Mike, Karen and Erika I want to thank you all for your imput, this is a great site, every body is very helpful.


Angela March 20, 2012 at 10:40 am

Thanks for the always helpful information! I was trying to decide if I should open another store or not. Based on the fee calculator I shouldn’t.

HOWEVER I’ve been thinking of opening my 2nd store. My whole reason for opening an ADDITIONAL store is so people make multiple purchases. With that in mind… a store allows you to have your categories in your listing. I think having the categories on the side would be important if my goal is multiple purchases. I was thinking I’d do free shipping for these and offer a discount for multiple purchases. If I mention that in the listing I wonder if that would be enough to outweigh the cost of losing the categories on the side.

I think you get more visibility from Ebay with a store as well, but I don’t think it’s enough of a difference for me to decide “yes” on a store if I have less than 50 items posting in a month. Maybe once that number increases.

Any thoughts on all of this? There are soooo many factors!


bobby March 20, 2012 at 11:20 am

Hi Angela,
I think it would make me look at more items if not buy more.


James April 13, 2012 at 11:26 am

Once the pictures go free on July 1, 2012 a store isn’t going to save small to medium sellers much if any money. The fee illustrator/comparison tool referenced above proves this very clearly.


Leave a Comment

Previous post:

Next post: