What if I told you that there is a free product out there that could increase your eBay sales, minimize your returns, and make your product come alive! Would you be interested? I recently found an app/website that allows me to create a 360° view of my product and it only takes a few minutes. The website is called Rotaryview.com and the app is called CupChair. It’s hard to explain what this app does, so below is an example of the end product. Go ahead and swipe left or right with your mouse and the product will rotate right before your eyes. Additionally, watch the video that shows you how easy it is to add the 360 view on your eBay listing!
Pretty neat, huh? Let’s take a look at some of the claims that RotaryView.com has on their website:
Increase sales via the power of the spinning image: When a visitor lands on your listing, they are beginning a journey that you hope they will finish by converting into a customer. You only have a few seconds to grab them and pull them in. Captivate them by utilizing 360 degree photography. Have them engage with your products, allowing your visitors to viewthem from every angle. You know they will be smiling when they turn that holiday toy gift to the right, to the left, zoom in. They feel connected to it. They want it. Chances are greater they will buy it and increase your sales.
Minimize returns: One of the main reasons people return items they purchased online can be summed up with these two words. I thought. I thoughtit had the button on the back. I thought it was rounder. I thought it was going to be all yellow. Online shoppers enjoy shopping online because they can do it from the comfort of their living room, office or even the beach. But, they also want to know what they are getting. If it is not what they thought, the “I thought” words come into play and they will return it as fast as they purchased it. By offering your visitors a 360 degree view of your product, you can show them what they’ll be getting. Change the “I thought” to“I knew”. “I knew it would be like this.” “I knew it would be rounder.” “I knew it would be all one color.” “I knew it would be just whatI wanted”. “I saw it myself with 360 degree photography.” Give people what they want by showing them and minimize returns.
Make your product come alive: Shoppers in general hardly ever buy anything without actually seeing it. Much of the time they want to hold it and see it from allangles, maybe take it for a test drive. Online shoppers are no different. It becomes a bit of a challenge to do this. But, not any longer.. By allowing them to take it for a literal spin using 360 photography, you can wow them with a product that seems as muchalive as possible online. Have them click on it, zoom in and out while interacting with it and spinning it to the left and to the right. Show them what they will be getting by presenting it the best way you know how and keep them engaged all the way to that buybutton and watch your conversions increase in a big way.
This is a really fun way to make your listings stand out. So give it a shot, and let us know if you sales increase!
Take a moment and think about a time when you had a great customer experience in a store. How did it make you feel? Did it make you want to buy the item from that sales person? Of course we have all had these types of experiences, but we have also had the opposite. One bad experience at a restaurant can make a person never eat there again. Customers feel the same way when it comes to ebay. They are looking for the great customer experience that they would get from a big box store. Some may have been burned in the past and are giving ebay one more chance, and it’s up to you to change their negative perception, and it all starts with your customer service.
According to ebay, 45% of ebay customers would buy from the same seller again if they had a good customer experience. Thats a large number, so how can we WOW the customer? Below are a few ideas that I currently use to get my repeat customers:
- Be Available: Customers have questions, and they expect that they are answered in a timely manner. What is a timely manner you ask? 10 minutes. 10 minutes is all it takes for your customer to ask a question, start looking at other like items on ebay, and buy something else. You can’t be available 24/7 but you can be available 15/7. During your awake hours, I recommend that you carry a smartphone around with you at all times. Download the ebay mobile app, and when a customer asks a question, you will be notified immediately. It’s not like you will be answering questions all day long, and if you are, then there is a problem with your listing description.
- Show Gratitude: We all know that customers have options, so when they buy an item from you, be thankful. You can show that you are grateful in many ways, and I’ve mentioned several of them before. Just to reiterate a few – You can set up an auto email to be sent to the customer as soon as the payment clears. Your note should express how happy you are that they bought from you, and make sure you say, “Thank You”. Secondly, you should send a thank you note in your package. Its cheap, fast, and has a huge impact! Lastly, you can also add something fun in the package that they might not expect. For example, you can send a small fun sized pack of skittles (they don’t melt) to show how thankful you are. All of these make a huge difference and can set you apart from the rest of the sellers on ebay.
- Follow Up: Following up with the customer can be one of the best ways to make sure they are a repeat buyer. Wait a week after the sale and contact them through ebay messages. All you need to do is let them know that you want to make sure that everything went well with their purchase, and invite them to take a look at your other items. That’s it! It’s simple, but inviting them to take a look at your other items is a “Call To Action”, and prompts the customer to do something that they might not have done.
These three tips work for me. They bring in more repeat business because the customer knows the level of service I am willing to provide to keep them as a customer. They probably have never experienced this level of customer service from an ebay seller before, and they add me to their favorite seller list. I even get thank you messages all the time! Are you already doing this? If so, how do your customers react?
One of my favorite quotes of all time is, “If you work really hard and you’re KIND – Amazing Things Will Happen”. That quote is from Conan O’Brien, and its what I use as my business model. This post today falls perfectly in line with that message. It is about showing gratitude to the people who give you money.
When a customer buys a product off you, they are giving you money in exchange for your item. If you played your cards right, you probably made a profit. Most of the time the buyer only expects to receive the bought item in the mail within a manageable time. This is standard practice with any business, and our culture excepts this. But what if you took it a step further and took time to extend a gesture of gratitude to the person who just gave you money? What if you included a quick, short, hand written note thanking the buyer for their purchase. This is a practice that I have put into place, and the appreciation has come back to me twice over. I receive thank you emails back, and most importantly, I get repeat business!
When sending a thank you note, I try to make it personal. For example my note may look something like this:
“Dear (buyers name),
I wanted to write you a quick note to let you know how much I appreciate your business! I truly hope you enjoy your (ebay item name).
P.S. Go (local sports team)!”
The P.S. can change, but I like to just make it personal enough to show them I care. This is just an example, and really, the note can change with each customer. This simple gesture really shows that you care about your customer, and more than likely, they will give you positive feedback. For me, this goes deeper than a repeat customer or positive feedback. I truly am grateful for their business because it allows me and my family to live the lifestyle we want. With out the customer I would not be where I am today. Make sure you are letting your customer know the gratitude you are feeling, and remember, “If you work really hard and you’re KIND – Amazing things will happen”.
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