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Selling To The Paleo Diet Niche

by Amy OBrien on March 23, 2014

I’m sure by now you have heard of the Paleo diet.  Eat mostly meat and veggies, and skip the bread and sugars.  It seems everywhere I look there is someone talking about changing their eating habits, and jumping on the bandwagon.  I must admit, this was a huge lifestyle change for me, but those who can stick with it surely reap the benefits.  Although I’ve known about this diet for awhile, just recently my family tried to make the switch.  The hardest part was coming up with “normal” recipes that weren’t overwhelming.  There are three things that I’ve learned since starting this diet.

  1. Almost all of the Paleo recipes call for the same ingredients.
  2. It’s expensive (in most cases).
  3. It’s hard.

This got me thinking… Since this is becoming so popular, I know there is a demand for paleo “stuff”.  After brainstorming a bit, I realized that those same three things I learned could help me make money on eBay!  Let’s take all three lessons I’ve learned and look at them individually.

Starting with number one, “Almost all of the Paleo recipes call for the same ingredients”.  If you’ve ever taken a look at the Paleo diet and the recipes that you can make, you’ve probably noticed that most of them have similar ingredients.  One of those ingredients is Coconut Oil.  For some reason, Coconut Oil can be quite expensive.  We bought our first 8oz jar at Walmart for $7.  With that said, I lucked out and happen to stumble on a 54 oz jar at Costco for only $15.  That’s much better of a deal, and guess what, Coconut Oil is a big seller on eBay right now.  Let’s take a look at some completed listings of the exact product I bought at Costco:

This item is selling for almost double than what I can get it for at Costco.  After shipping and fees, I’m left with a $6 profit.  Here is the best news, if you were to take a look at these two listings, you would see that they are consistent sellers.  The listing on the bottom has sold 20 since the beginning of this month!  If this trend stays on the same path, then this one listing is trending to make almost $2,000 this year from Coconut Oil sales alone.  That’s not bad!

Like I stated before, the Paleo diet can be expensive, so if you, as an eBay seller, can offer a product cheaper than they eBay buyer is able to find it, then it’s a win / win.

Lastly, the Paleo diet is hard.  This is especially true if this is a 180 from how you eat today.  Because of this, there is a large demand for Paleo information.  People want to know easy recipes, how to get started, how to stick with it, and other tips and tricks.  If you happened to be educated on the Paleo diet, then this is your chance.  Writing an easy and quick eBook can be a great way to make money on eBay.  If you are a little more adventurous, creating a video dvd could bring you in even more money!

The Paleo diet is only gaining popularity, so selling to this niche will only become more profitable as time goes on.  So, take a few minutes and brainstorm on what else you could sell to this growing niche.

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How to Become an eBay PowerSeller in 90 Days

by Amy OBrien on March 3, 2014

Are you privileged enough to have reached the highest honors when it comes to selling on eBay?  This of course is the highly sought after, PowerSeller status.  If you have, then congratulations!  If you haven’t yet, then this article is for you.  First of all, being a PowerSeller has many benifits that are outlined below, but before we jump right in, lets uncover what it means to actually be an eBay PowerSeller.

You might think that you would have to be moving large volumes of items per day or making millions of dollars on eBay in order for them to get this status. Let me take some pressure off you and explain the simple breakdown of what it means to be a PowerSeller.

It comes down to five criteria:

1. You need to maintain an active membership for 90 days
2. Average of $1000 in sales per month for 3 consecutive months (for a Bronze PowerSeller status)
3.Have an overall feedback rating of 100, in which 98% or more is    positive
4. You need to be in good financial standing with eBay
5. Compliance with eBay regulations

That’s it. That’s all you need to accomplish in order for you to get such a prestigious title. Knowing that now, what is the advantage to being a PowerSeller?

The biggest benefit is that it shows buyers that you are serious about your e-commerce business. You are not
just trying to sell some old records out of the attic of your house. You actually have a legitimate business going and they stamp that title on there for recognition.

Here are the benefits as stated by eBay;

- Top-rated seller eligibility
- Discounts on Final Value Fees
- Premium Customer Support
- Unpaid Item Protection
- UPS rate discounts
- Health insurance solutions
- Powerful Giving Program
- PowerUp print and email newsletters
- PowerSeller Discussion Boards
- Logo Merchandise
- PowerSeller templates for marketing

The biggest advantage is that the Top-Rated Seller has the power of being indexed at the top of search results. There is also now a popup that appears for the Top-Rated Sellers. This has been very controversial for the disadvantage it brings to regular sellers.

The PowerSeller tier system is set up on these tiers:

  • Bronze = $1000 or 100 items sold per month Silver = $3000 or 300 items sold per month
  • Gold = $10,000 or 1000 items sold per month
  • Platinum = $25,000 or 2500 items sold per month
  • Titanium =$150,000 or 15,000 items sold per month

So get to the point, right? How exactly do you become a PowerSeller? Well there are two important things you should do to become a PowerSeller and reap all the benefits:

  1. Increase your number of sales
  2. Increase your feedback score

To increase your sales volume, get your listings ranking well under the eBay Best Match algorithm. Best Match is what eBay uses to determine which listings will rank well when buyers search for items.  Best Match’s primary objective is to deliver the most suitable items to buyers by boosting their listings to the top of the page where buyers look first. So Best Match looks out for things like free shipping, high DSRs and feedback, as well as a high recent sales score. Best Match also favors sellers who offer the lowest prices on their items, compared to sellers of the same item. By increasing your feedback score, you not only encourage more buyers to trust you, and therefore buy from you, you also help boost your listings with Best Match.

As an eBay seller, you will know that good feedback is crucial. Many buyers won’t even look at a seller with feedback under 95%. And with so many other sellers with exceptional feedback scores, who can blame them? Earning and maintaining a good feedback score is all about good customer service. One of the your biggest focuses should be communication. The best eBay sellers communicate with their buyers at every stage of the buying process. Aim to email your buyers when the auction ends, when you receive their payment, and when your ship the item. Also aim to email them a few days after the item should have arrived, just to check that everything is in order.

Make sure you get familiar with eBay’s DSR rating system. DSRs are rated in four categories:

  • Item as described. Buyers will rate you highly when you describe the item as accurately as possible, and do not over exaggerate the quality of an item in order to make a sale.
  • Communication. As I said, aim to communicate with your buyers as much as possible. To save time, you can set up automated emails to go out at various stages of the selling process.
  • Shipping Time. Shipping time is rated on how long it takes for you to send the item, from the time you receive the payment. It should not be based on how long it takes your courier to get the item to your buyer.
  • Shipping and Handling charges. Your shipping and handling charges need to be fair. Do not overcharge buyers for packaging or shipping costs to compensate for a low priced item.

Above all else, aspiring PowerSellers need to understand that achieving the status takes a lot of time and commitment, and is not an overnight achievement. Also remember that maintaining your PowerSeller status requires the same effort.

PowerSellers use advanced marketing and sales methods to make the huge profits that they do. If you want to know what they are doing that you aren’t, then watch SaleHoo’s training series, Online Selling Tactics HERE.  It is how I learned about techniques that I would never have figured out on my own, techniques that earn me thousands of dollars. Don’t miss out, watch it to today.

Lastly, don’t over do it.  Selling on eBay can be fun, and taking it to the next level may be overwhelming.  Try to take it slow if you need to.  The goal here is to grow your business and become a PowerSeller.  Go at a pace that you feel comfortable with, and you will see results.

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Free eBay Training Course

by Amy OBrien on February 19, 2014

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Yesterday, I had a post that talked about passing along your entrepreneurial skills to others.  My message was meant to be encouraging and task focused.  With that said, I want to make this a little easier on you.  I have created a video series that walks new eBayers through the set up process and beyond.  It’s filled with tips and tricks that will help anyone become more successful.  I have made this training available on one of my favorite sites called udemy.com for $20, but I want to give it to you AND anyone who you think will benefit from it for FREE.  Here is how to get it:

  1. Visit Udemy by clicking HERE.  The coupon will automatically be applied and the course will be free.

Please share this on Facebook, Twitter, or with anyone else you think you could help!  This coupon will only be available for 48 hours.

**UPDATE – The original coupon code expired, BUT I’ve created a new code for those who still want in for FREE.  Just click HERE.

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